In the UK, 2018 saw the highest number of fashion startups compared with any other year, and it’s not difficult to imagine why. With social media sites like Instagram and Facebook offering a platform for would be clothing brands and affordable access to the masses via social ads, it’s clear to see why clothing brand startups are on the rise.
1. Choosing your market
Starting a clothing brand focused on a particular market or ‘niche’ is a much better approach versus starting a broad clothing brand with no particular market focus. It’s also much easier to target an audience based on a topic or interest.
Try to choose a market which you’re already interested in and have a fair amount of knowledge on. Try to ‘niche down’ and focus on a specific topic. For example, rather than creating a clothing brand within the ‘health and fitness’ market, go deeper and look at topics such as ‘veganism’, ‘running’ or ‘yoga’.
2. Finding the best t-shirt printing company
When it comes to choosing a clothing manufacturer, the choice is almost endless. Finding the right one is a little more difficult. Price will probably be your most important deciding factor, but also consider bulk discount, experience, turnaround time, and of course quality of product.
Try to find a t shirt printing company such as Shirtworks who have been in the game for well over 20 years. This additional step in your research should pay dividends soon enough, as it’s the quality of your clothing which will drive repeat orders and customers.
3. Create your designs
Don’t be tempted to simply slap a text-based logo on to a t-shirt and think that’ll be enough to drive sales – it won’t. Try to understand what styles and designs are currently working well within your market, which a simple Google search can help with.
4. Setup shop
Almost every clothing brand has a website, although some rely solely on social media platforms to sell their products. With the large choice of free website builders available today, not to mention the very much affordable paid eCommerce solutions such as Shopify, there’s really no excuse not to set up a well designed and functioning website for your clothing business.
Once the site is setup, get your social channels created and live. It’s likely your brand name may be taken on some social platforms – think hard about an alternative which is both easy to remember and reflects the brand well enough.
5. Launch the brand and shout from the rooftops
Once the website is live and the social channels setup, hit publish and start marketing the brand. All major social channels provide options for advertising. Even if budgets are small initially, you can cap spending as low as £5 per day while you test your first ad sets and how they convert.
If budgets are small or non-existent, try growing an organic social following. Adding real value for your followers and community is the best way to do this, rather than simply posting product images and commercial content.
Mobile App Vs Mobile Website: Which One Is More Suited for Your Business?
Here is How You Can Make Money While Sleeping
Do Asimov’s Laws of Robotics Still Apply?
The 4 Best Casino Table Games
Got Man Boobs? How To Dress Sharp With Gynecomastia
How to Choose The Best Water Park Equipment
How to Choose Industrial Casters as the Industry Evolves
All you Need to Know About Online Casinos
The Most Amazing Facts about Premier League Trophy
Top 4 Benefits and Uses of CBD Oil
Skincare Routine (with ingredients from your kitchen) For All Kind of Skins
Top 4 Casino Games with Best Payout
All you Need to Know About Online Casinos
Things to Consider Before Taking Adderall
The Most Popular Card Games in the World
All you need to know About DMT
Tech6 months ago
7 Solid Reasons Why E-commerce is the future of Shopping
Travel10 months ago
All You Need to Know about Foster City, California
Internet10 months ago
5 Secrets To Hiring The Right SEO Agency
Guides10 months ago
The Most Popular Vape Tricks and How to Do Them
Home7 months ago
How to Light up A Store with the Perfect LED Light Design
Business11 months ago
China’s Huawei Technologies Blacklisted in the U.S.
Fashion7 months ago
7 Beautiful Ways to Apply Face Glitter
Tech10 months ago
Affordable innovation: A look at Samsung’s Galaxy A70