Four Digital Marketing Trends to Watch in 2020


Share post:

To say that digital marketing is rapidly evolving would be a gross understatement. The swift development of new technology, the growth of new marketing channels and shifting consumer behaviors has irreversibly changed the way that businesses promote and market their products to prospective customers. You can check the comprehensive digital marketing guide here.

Until recently, all you needed was an active social media presence and modest marketing spend in order to grow your following. In 2019, retaining attention and luring prospective customers towards your business and away from a competitor comes at a premium. Businesses who fail to connect and interact with the customers on a personal level risk falling behind in a highly competitive marketplace.

Businesses at the forefront of the latest marketing trends and leveraging them to generate meaningful interactions with customers. While those playing ‘catch-up’ are struggling to adapt and keep up with the latest marketing trends fall by the wayside. Consumers are becoming savvier and more demanding; it is the responsibility of businesses to recognize and adapt to changing consumer behavior — or risk losing them for good.  

For businesses that feel like they are still stuck in 2017, here are four of the most important digital marketing trends to stay on top of in 2020.

Artificial Intelligence (AI)

Artificial intelligence is a technology buzzword that seems to have been on the lips of marketers for the best part of a decade. In 2019, artificial intelligence is moving away from its place in science fiction films and into the day-to-day lives of consumers everywhere.

The implication of artificial intelligence marketing means leveraging consumer information and data to predict the next move in your customer’s buying journey. The growth of big data and advanced consumer analytics have made it easier for marketers to define the purchasing behaviors of the customers and create strategies that anticipate their next move.

Utilizing big data insight found through dedicated AI programs can greatly improve the performance and ROI of a marketing campaign. AI can be used to automate and optimize campaigns for faster incremental revenue growth and targeted marketing activity. is an excellent example of AI integration to the website. The website uses AI translation to enable users from different countries to chat with one another in their native language.

Search Engine Optimization (SEO)

SEO is the fastest-growing segment of digital marketing. A 2018 report found that companies with a marketing spend of more than $1,000 per month devoted more than 50% of their marketing budget to search engine optimization.

To appear at the top of the search engine results pages in Google, Bing and other search engines, it’s critical to understand the upcoming trends and how they affect your SEO strategy. This year, Google has changed the way that websites appear in search engines by updating its algorithm to favor mobile-first indexing and fast-loading pages.

In addition to changes made to the Google search algorithm, the way that users search and interact with search results has changed. According to SEO Ireland, Geographical data from mobile devices and local SEO algorithm updates have leveled the playing field for small to medium businesses and provided unprecedented opportunities for smaller companies to compete for local customers.

According to SEO Sydney agency Safari Digital, updates to Google’s local search algorithm in 2019 have made it easier than ever for small businesses to dominate the local market. Liam Ridings from Safari Digital notes that “More than 31% of all searches from a mobile-devices include a location in that search query. Customers are looking for local solutions to efficiently solve problems.”

Some of the most important things to consider when optimizing your website for search engine visibility in 2019 include the following:

  • Prioritize a seamless user experience
  • Integrate multiple types of media on each page (video, audio, images)
  • Optimize each page of your website for load speed
  • Create pages that users want, not just search engines
  • Create long-form content that solves user problems
  • Optimize your website for local search


Chatbots are one of the hottest digital marketing trends of 2019. From business websites to apps and social media platforms, chatbots are changing the way that customers interact with businesses. From simple questions to troubleshooting and walkthroughs, businesses are using chatbots to supplement their customer support team and cut overheads.

According to the latest research, 65.1% of companies that are utilizing chatbot technology are in the web software industry, with 58% of companies using chatbots in the B2B space. Some customers are already using chatbots for an end-to-end shopping experience with smart speakers such as Google Home and Amazon Alexa assisting buyers through the purchase.

Some of the ways that savvy businesses are already using chatbots in their marketing efforts include:

  • Shopping assistants
  • Answering simple or frequently asked questions
  • Helping users to navigate their website or platform
  • General accessibility
  • Lead generation
  • Self-service

Chatbots are a long way from replacing the human touch of a customer service department. However, for simple tasks, frequently asked questions, and lead generation, chatbots are a smart way to diversify the way that customers interact with websites and applications.

Personalized Experiences

For businesses that have worked with a marketing company or have an in-house marketing department that has been tasked with creating a ‘buyer persona’, they will likely be familiar with the idea of personalized experiences. In essence, personalized experiences are a way to segment your audience to create marketing content that appeals to a specific portion of your target customers.

Numerous studies have found that customers are more likely to buy from companies that create marketing campaigns that resonate with them on a personal level. Personalized shopping experiences continue to redefine the way that businesses interact and target their customers. Some of the benefits of personalization include:

  • Improved relationship with customers
  • Greater brand loyalty
  • Increased customer retention
  • Enhanced marketing funnels
  • Consistent messaging and customer behavior

Single ad campaigns blasted out to thousands (or even millions) of potential customers is no longer an effective way to build a brand or business. Customers expect from their purchasing experience and it is the responsibility of businesses to create meaningful campaigns that foster relationships that make customers want to be loyal.


Whether you feel as though you are lagging behind the competition or simply looking to stay ahead of the curve, these four digital marketing trends should inspire you to make changes to your marketing behavior.

Competition is stiffer than ever. Using data and advanced marketing tools to create more effective and efficient marketing campaigns is the only way to ensure your businesses remains relevant and competitive in your industry.

xosotin chelseathông tin chuyển nhượngcâu lạc bộ bóng đá arsenalbóng đá atalantabundesligacầu thủ haalandUEFAevertonxosofutebol ao vivofutemaxmulticanaisonbetbóng đá world cupbóng đá inter milantin juventusbenzemala ligaclb leicester cityMUman citymessi lionelsalahnapolineymarpsgronaldoserie atottenhamvalenciaAS ROMALeverkusenac milanmbappenapolinewcastleaston villaliverpoolfa cupreal madridpremier leagueAjaxbao bong da247EPLbarcelonabournemouthaff cupasean footballbên lề sân cỏbáo bóng đá mớibóng đá cúp thế giớitin bóng đá ViệtUEFAbáo bóng đá việt namHuyền thoại bóng đágiải ngoại hạng anhSeagametap chi bong da the gioitin bong da lutrận đấu hôm nayviệt nam bóng đátin nong bong daBóng đá nữthể thao 7m24h bóng đábóng đá hôm naythe thao ngoai hang anhtin nhanh bóng đáphòng thay đồ bóng đábóng đá phủikèo nhà cái onbetbóng đá lu 2thông tin phòng thay đồthe thao vuaapp đánh lô đềdudoanxosoxổ số giải đặc biệthôm nay xổ sốkèo đẹp hôm nayketquaxosokq xskqxsmnsoi cầu ba miềnsoi cau thong kesxkt hôm naythế giới xổ sốxổ số 24hxo.soxoso3mienxo so ba mienxoso dac bietxosodientoanxổ số dự đoánvé số chiều xổxoso ket quaxosokienthietxoso kq hôm nayxoso ktxổ số megaxổ số mới nhất hôm nayxoso truc tiepxoso ViệtSX3MIENxs dự đoánxs mien bac hom nayxs miên namxsmientrungxsmn thu 7con số may mắn hôm nayKQXS 3 miền Bắc Trung Nam Nhanhdự đoán xổ số 3 miềndò vé sốdu doan xo so hom nayket qua xo xoket qua xo so.vntrúng thưởng xo sokq xoso trực tiếpket qua xskqxs 247số miền nams0x0 mienbacxosobamien hôm naysố đẹp hôm naysố đẹp trực tuyếnnuôi số đẹpxo so hom quaxoso ketquaxstruc tiep hom nayxổ số kiến thiết trực tiếpxổ số kq hôm nayso xo kq trực tuyenkết quả xổ số miền bắc trực tiếpxo so miền namxổ số miền nam trực tiếptrực tiếp xổ số hôm nayket wa xsKQ XOSOxoso onlinexo so truc tiep hom nayxsttso mien bac trong ngàyKQXS3Msố so mien bacdu doan xo so onlinedu doan cau loxổ số kenokqxs vnKQXOSOKQXS hôm naytrực tiếp kết quả xổ số ba miềncap lo dep nhat hom naysoi cầu chuẩn hôm nayso ket qua xo soXem kết quả xổ số nhanh nhấtSX3MIENXSMB chủ nhậtKQXSMNkết quả mở giải trực tuyếnGiờ vàng chốt số OnlineĐánh Đề Con Gìdò số miền namdò vé số hôm nayso mo so debach thủ lô đẹp nhất hôm naycầu đề hôm naykết quả xổ số kiến thiết toàn quốccau dep 88xsmb rong bach kimket qua xs 2023dự đoán xổ số hàng ngàyBạch thủ đề miền BắcSoi Cầu MB thần tàisoi cau vip 247soi cầu tốtsoi cầu miễn phísoi cau mb vipxsmb hom nayxs vietlottxsmn hôm naycầu lô đẹpthống kê lô kép xổ số miền Bắcquay thử xsmnxổ số thần tàiQuay thử XSMTxổ số chiều nayxo so mien nam hom nayweb đánh lô đề trực tuyến uy tínKQXS hôm nayxsmb ngày hôm nayXSMT chủ nhậtxổ số Power 6/55KQXS A trúng roycao thủ chốt sốbảng xổ số đặc biệtsoi cầu 247 vipsoi cầu wap 666Soi cầu miễn phí 888 VIPSoi Cau Chuan MBđộc thủ desố miền bắcthần tài cho sốKết quả xổ số thần tàiXem trực tiếp xổ sốXIN SỐ THẦN TÀI THỔ ĐỊACầu lô số đẹplô đẹp vip 24hsoi cầu miễn phí 888xổ số kiến thiết chiều nayXSMN thứ 7 hàng tuầnKết quả Xổ số Hồ Chí Minhnhà cái xổ số Việt NamXổ Số Đại PhátXổ số mới nhất Hôm Nayso xo mb hom nayxxmb88quay thu mbXo so Minh ChinhXS Minh Ngọc trực tiếp hôm nayXSMN 88XSTDxs than taixổ số UY TIN NHẤTxs vietlott 88SOI CẦU SIÊU CHUẨNSoiCauVietlô đẹp hôm nay vipket qua so xo hom naykqxsmb 30 ngàydự đoán xổ số 3 miềnSoi cầu 3 càng chuẩn xácbạch thủ lônuoi lo chuanbắt lô chuẩn theo ngàykq xo-solô 3 càngnuôi lô đề siêu vipcầu Lô Xiên XSMBđề về bao nhiêuSoi cầu x3xổ số kiến thiết ngày hôm nayquay thử xsmttruc tiep kết quả sxmntrực tiếp miền bắckết quả xổ số chấm vnbảng xs đặc biệt năm 2023soi cau xsmbxổ số hà nội hôm naysxmtxsmt hôm nayxs truc tiep mbketqua xo so onlinekqxs onlinexo số hôm nayXS3MTin xs hôm nayxsmn thu2XSMN hom nayxổ số miền bắc trực tiếp hôm naySO XOxsmbsxmn hôm nay188betlink188 xo sosoi cầu vip 88lô tô việtsoi lô việtXS247xs ba miềnchốt lô đẹp nhất hôm naychốt số xsmbCHƠI LÔ TÔsoi cau mn hom naychốt lô chuẩndu doan sxmtdự đoán xổ số onlinerồng bạch kim chốt 3 càng miễn phí hôm naythống kê lô gan miền bắcdàn đề lôCầu Kèo Đặc Biệtchốt cầu may mắnkết quả xổ số miền bắc hômSoi cầu vàng 777thẻ bài onlinedu doan mn 888soi cầu miền nam vipsoi cầu mt vipdàn de hôm nay7 cao thủ chốt sốsoi cau mien phi 7777 cao thủ chốt số nức tiếng3 càng miền bắcrồng bạch kim 777dàn de bất bạion newsddxsmn188betw88w88789bettf88sin88suvipsunwintf88five8812betsv88vn88Top 10 nhà cái uy tínsky88iwinlucky88nhacaisin88oxbetm88vn88w88789betiwinf8betrio66rio66lucky88oxbetvn88188bet789betMay-88five88one88sin88bk88xbetoxbetMU88188BETSV88RIO66ONBET88188betM88M88SV88Jun-68Jun-88one88iwinv9betw388OXBETw388w388onbetonbetonbetonbet88onbet88onbet88onbet88onbetonbetonbetonbetqh88mu88Nhà cái uy tínpog79vp777vp777vipbetvipbetuk88uk88typhu88typhu88tk88tk88sm66sm66me88me888live8live8livesm66me88win798livesm66me88win79pog79pog79vp777vp777uk88uk88tk88tk88luck8luck8kingbet86kingbet86k188k188hr99hr99123b8xbetvnvipbetsv66zbettaisunwin-vntyphu88vn138vwinvwinvi68ee881xbetrio66zbetvn138i9betvipfi88clubcf68onbet88ee88typhu88onbetonbetkhuyenmai12bet-moblie12betmoblietaimienphi247vi68clupcf68clupvipbeti9betqh88onb123onbefsoi cầunổ hũbắn cáđá gàđá gàgame bàicasinosoi cầuxóc đĩagame bàigiải mã giấc mơbầu cuaslot gamecasinonổ hủdàn đềBắn cácasinodàn đềnổ hũtài xỉuslot gamecasinobắn cáđá gàgame bàithể thaogame bàisoi cầukqsssoi cầucờ tướngbắn cágame bàixóc đĩaAG百家乐AG百家乐AG真人AG真人爱游戏华体会华体会im体育kok体育开云体育开云体育开云体育乐鱼体育乐鱼体育欧宝体育ob体育亚博体育亚博体育亚博体育亚博体育亚博体育亚博体育开云体育开云体育棋牌棋牌沙巴体育买球平台新葡京娱乐开云体育mu88qh88

Related articles

The Importance of Eat and Run Verification Companies

As the digital landscape expands, online scams are becoming more prevalent, targeting unsuspecting users. Millions fall victim to...

Embracing a Sustainable Future: The Critical Intersection of Environment and Sustainability

In an era where the health of our planet is under increasing threat, the intersection of environment and...

Unveiling the Power of 5G Technology: Transforming Connectivity and Beyond

As the world races into the future, the advent of 5G technology stands at the forefront, promising a...

How to Make Sumptuous All-Natural Hot Cocoa

There's nothing quite like a cup of hot cocoa to warm your soul on a chilly day. While...