If you know that your website can benefit with higher rankings on Google and you can get more organic traffic from search engines then your business strategy is on the right path.
You can achieve all this by hiring a great search engine optimization company in your area. In this article, we’re going to go over the five secrets to hiring the right SEO agency.
It’s really important that you pay attention here because Google, Yahoo, and Bing they continually update their search engine algorithms.
Unless you’re working with the right agency you could get stuck with a scam artist who doesn’t know what they’re doing.
They won’t be able to help you and at worst they could actually get you taken off Google, Yahoo, and Bing completely.
So let’s just get started with these five secrets:
1 – Look out for Cookie Cutter Pricing or Low-priced SEO
Companies and people who are offering cookie cutter pricing for advanced SEO, they really just don’t know the business well. The truth is is that every single business is different from another business. So agencies which are offering cookie cutter pricing or low price SEO, oftentimes they’re using old techniques that really aren’t beneficial these days.
Just think about it if you’re working with a company for 495$ a month. They’re essentially making 125$ a week. Do you think it’s possible for somebody to have a meaningful impact on your business for that low price? Probably not!
2 – Can They Rank for Difficult Keywords?
Another important factor when evaluating an SEO company is finding out if they’re able to rank for themselves. The easy way to find this is to actually just go on to google and search whatever city you’re in Plus SEO.
This is a term that SEO companies fight tooth and nail to be at the top of those results. Now for my company, one of the countries that we operate in is Thailand and so if you actually search SEO agency in Thailand or Thailand SEO, you’re going to find our website among the top sites.
This is how you can check if the company is really capable or not.
3 – Just because somebody works with Websites does not mean that they know SEO
A lot of website designers and developers will claim that they can also help you with SEO. But that is completely false.
That’s the equivalent of going to a doctor for brain surgery and the doctor does a great job when doing your brain surgery. Then you ask the same doctor for heart surgery.
Website designers do a lot of times, they’ll just claim they know SEO even though that is not their specialty. So make sure that the person that you’re working with really specializes in SEO.
4 – They say that social media and blogging is the only way to rank your website
A really good indicator that your SEO company does not know what they’re doing is if they claim that social media and blogging is the only way to rank your website.
We came across a lot of agency owners who have said this to us. The truth is social media and blogging do play a part when it comes to ranking websites on search engines.
However, it is not the number one factor and if somebody or an agency is pushing these products on you and saying it’s the only way to rank that’s a very clear indication that they’re going to charge you for additional services.
5 – Make sure that your Agency is not outsourcing SEO work to a third party
Nearly more than sixty percent of agencies outsource their SEO work to a third party. They do this in order to manage more number of clients & speed up the SEO process.
Sometimes they find a particular website extremely difficult to rank and finally they outsource it to a third-party agency or a freelancer.
Normally they find third-party agency or freelancer for a very low price and yet they can make a good sum of money as they are charging us the higher price.
These third-party companies or individual may jeopardize your website with low-quality backlinks and may get your website banned from Google in the long term.
So, never go for the companies which outsource their work.
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Stella Bulochnikov | Philanthropist & Entrepreneur
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