Every website is the face of your brand or business. When it comes to design your website you should keep in mind that your website’s requirement is to reflect your brand. Website designing is not only how you use your logo or a specific color scheme or theme, your choice of fonts plays a very important role in it. If you design your logo perfectly and choose the best color scheme for your website but you don’t choose your font according to the need of your brand or your website this will leave a bad impact on your products and brand.
All these elements need to work together to reflect your brand or business identity. It needs to reflect business and the message you want to send to your customers out there, that it is unique from the rivalry.
In the end, it is all the game of Fonts, you need to pick fonts that can constantly attain all of this, but the thing is how can you make sure that you choose the right ones for your website?
Website Font and Factors for Consideration
Website Fonts Require Legibility
It is very obvious that everybody knows, but you need to make sure your website font is readable & clear. It doesn’t matter what size, weight, style, or application you are using, it needs to be Clear & readable on a screen and understandable.
While choosing the font if you have a little doubt about it, you shouldn’t choose that font. All you need to do is to make sure to go through a tried and tested process so you can easily ensure it is clear. You need to be assured and confident in your font choices, so your brand message can be clearly communicated to your customers and readers.
Fonts that Reflect Your Personality
Your brand persona is the major factor that makes you stand out from the crowd. Once you’ve distinct this, you can make sure it’s reliable through your typography. With a wide collection of font classifications to choose from, it will be easy to choose from the options once you are assured of your brand identity.
The first and foremost thing is to identify the different font classifications and their specific personality characters. Simply put, they are:
- Serif – As the ancient font style, they are traditional, professional, and classic.
- Sans-Serif – Sans-Serif fonts are contemporary (modern), with a minimalistic and sophisticated design.
- Slab-Serif – Slab-Serifs are bold but modern, with a thicker, heavier, and square-shaped design.
- Script & Handwritten – Constructed on calligraphy, they add a more particular touch to a brand, whether you want to come across as formal or informal.
- Decorative – Quite self-explanatory and transparent, these are for the more creative, quirky, and rich personalities.
Flexible Website Fonts are Favourable
Choosing a font is like an assurance. It is like your brand personality, it’s going to characterize and depict your business and online existence for a long time. So, you just need to think about it carefully that how it will work and look on different devices and mediums.
Flexibility, elasticity, and thoughts embrace the font weights that are available. Different font style weights, like light, regular, bold, and semibold, italic, bold, and italic, will help you to keep reliable and steady across your style guide. It will be good rather than worrying about font pairings for the website, you can choose different font weights for headers, footer, and body text.
The Huge Library of Web Fonts
When it comes to the fonts for the web, those fonts are specifically designed and licensed for use on websites. There are a lot of websites that are providing a complete library of fonts for you to purchase fonts for your websites, like TypeType.org, Google Fonts, and Adobe Fonts. There are a lot of websites that are offering free fonts for the users, you can easily find those websites from the Google search.
Which Website Font is Right for You?
Before choosing the font for your website it is more important to establish your brand personality. After that, you will be able to interpret and decipher which font will represent and suit your business best.