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How to Leverage Geolocation for Your Mobile App

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Geolocation Mobile App

Your app is a chance to start building a relationship with your customer, and location-based services are the perfect way to do it. To achieve adoption and create a profitable mobile app, follow these tips for leveraging geolocation in your mobile app.

There’s no question that using geolocation in your mobile app can result in a better user experience and increased engagement. So it should come as no surprise that more than half of all apps request access to users’ location data when they’re installed.

But, first of all, what is geolocation really? 

What Is Geolocation?

Geolocation refers notably to the technique of utilizing digital information obtained over the internet to identify a data point defined in latitude and longitude coordinates that measure the location of a person or device. It’s like where you are right now: your physical location at an exact time.

Here’s How You Can Use Geolocation To Give Your Mobile App An Edge

Following are ways you can use geolocation in your mobile application

Create A Welcome Experience Based On Location

When users open your app for the first time, you have a chance to make an impression on your user. You can tell them about what’s going on in their area and ask them if they’d like to get involved. If it’s early morning, ask them if they’d like breakfast or coffee nearby; if it’s late at night and raining, offer shelter from the storm; if there’s an event in town that evening (or the next day), let them know about it. You could even suggest a restaurant based on their favorite cuisines and whether or not they’re looking for vegan options or gluten-free fare.

Use Beacon Technology To Create Hyper-Local Engagement

Beacons are a form of low-power, small devices that emit a signal and can be used to send push notifications. In the context of geolocation, beacons can also be used to trigger actions in your mobile app. For example, if you’re running a store that sells coffee and pastries you might use beacon technology to send push notifications when someone enters your store with an app that has integrated with your beacon network. The user receives the message “Welcome to ABC Bakery! Get 10% off on all pastries today!”

If this sounds like something you want for your business but don’t have time or money for development then here’s some good news: there are plenty of platforms out there offering this service so it won’t cost much time or money at all!

Localize Your Mobile App’s Content

Poor localization and language options cripple the success of mobile content. Most mobile users want local news, deals offer, and entertainment experiences on the go.

Localizing an app also means tailoring the currency symbol, country code, and/or time zone settings in accordance with those of your target audience. When these settings are not localized properly, confusion can arise among users trying to navigate through certain parts of an application and could lead them down paths that don’t meet their needs or expectations.

Once you’ve taken the time to localize your app’s content, you’ll want to make sure it’s accessible in the correct language.

For example: Imagine being halfway through booking a trip using a travel app when all of a sudden everything switches over into German without warning! You would probably feel pretty frustrated if this happened. This is more important for businesses trying to reach out globally – you should use geolocation technology to adapt the content of your app to the culture and language of your various markets.

Provide Local News, Events, And Features

Provide local news, events, and features. The best way to get people excited about using your app is by giving them useful information that they can’t get elsewhere. By keeping them informed about what’s happening around their city, you’ll increase engagement with your service and boost the chances that they’ll keep coming back for more. Consider adding a section within the app where users can browse articles related to local news or events happening in their area, as well as any features exclusive to other users nearby (such as deals or reviews). This will help you stand out from competitors offering similar services with less focus on user experience.

Integrate Maps And Navigation Features

The GPS technology in your smartphone and the mapping software bundled with it can be used to find your location, get directions within a specified area, and locate nearby businesses. You can leverage this technology by incorporating maps or navigation features into your app. This will help users find what they need quickly, and it’ll also promote the use of the map function itself.

You Can Use Geolocation To Make Your App More Helpful To Users

You can use geolocation to make your app more helpful to users. Imagine an app that helps people meet new friends, and it knows where you are and where you’re going. It could suggest relevant people for you to meet nearby, based on their interests and the places they’ve visited recently. Or an e-commerce app could tell you when there are sales nearby that match what you were looking for in the past—and even recommend other stores with similar items at competitive prices, so if one doesn’t have exactly what you need today but another might tomorrow, this information would be helpful too!

Keep It Simple

To succeed, simplify. Make sure you cover basic location needs for users and add features that are highly useful, rather than super advanced. Also, implement features to support marketing goals from the start of the project.  

Conclusion

In the future, we will likely see geolocation and location-based services become more personalized and advanced. Users are becoming more accustomed to apps that use this data in innovative ways. As we continue to develop technology around geolocation services, it will be important for businesses to stay aware of the latest trends so they can build their apps accordingly and maintain relevance with their users.

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