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How to Analyze Campaigns: A Beginner’s Checklist

Editorial Staff

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Analyzing your affiliate campaign is a great way to familiarize yourself with the details that affect your efforts. Besides learning about the audience, you’ll be able to identify mistakes and setups that aren’t producing the results you’re looking for – but you’ll also find a set of solutions that can help you overcome these challenges.

Below, we’ve put together a beginners’ checklist to help you analyze your campaign and find steps to improve its performance.

Why Do You Need to Analyze and Assess Your Campaign?

The biggest difference between digital marketing campaigns and traditional advertising like print media is the ability to alter your campaign once it’s already been launched. This is called the campaign optimization and it’s a critical step that’s crucial in all types of online marketing – and affiliates are no exception.

Instead of having to wait until your push notification traffic campaign if finished to analyze its performance, you can now track the number of users that interact, how they do it, and the results you’re getting while your campaign is still live. And, as if that wasn’t enough, you can also make adjustments to your ads, change details like the scheduling, and test out different variations to verify which one produces the best results.

How to Analyze Your Campaigns: A Beginner’s Checklist

Now that we’ve gone over the importance of analyzing your campaign, let’s go over the techniques to help you assess the performance of your efforts. In order to analyze your campaign successfully, the three elements you should pay the most attention to are:

Key Metrics

Style and product quality are essential, but the one thing that all affiliates care the most about is money. Therefore, the best way to determine success is to measure the amount of money you’re making. If your funds are low, it means your campaign is not performing at max capacity.

The key metrics you should always assess and analyze include:

  • Timing: Literally details how long the campaign has been running for
  • ROI: Return on income helps calculate the total amount of money spent, earnings, revenue, and much more
  • Impressions: Are the number of visitors that see your creatives
  • Number of Visitors: Total number of visitors for both pre-lander and offer page
  • Total Conversions and Conversion Rates: Conversions are the visitors that complete the desired behavior, and conversion rate is the ratio at which they convert expressed as a percentage

Starting Point: ROI

Once you have enough information collected about a campaign, you should decide whether it’s profitable or if you’re better off looking for a new offer. If it’s profitable, you should optimize it in order to ensure that your profit margin is as big as possible.

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